An advertising account executive is an employee of an advertising agency who acts as the main link between one or more clients and the rest of the agency. The executive is primarily responsible for the day-to-day running of one or more clients' advertising campaigns. An advertising account executive could also work directly for the mass media companies. In those cases, their primary responsibility is to educate business owners on how their agency's media can help them increase their businesses.
Job positions and titles for advertising account executives might include Account Co-ordinator, Business Co-ordinator, Account Manager, Business Manager, Account Director, Business Director, Group Account Director, Group Business Director and Client Service Director.
Famous quotes containing the words advertising, account and/or executive:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
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—Oscar Wilde (1854–1900)
“It’s given new meaning to me of the scientific term black hole.”
—Don Logan, U.S. businessman, president and chief executive of Time Inc. His response when asked how much his company had spent in the last year to develop Pathfinder, Time Inc.’S site on the World Wide Web. Quoted in New York Times, p. D7 (November 13, 1995)