Audience Research
Identifying the audience for a magazine or newspaper, or determining who watches television at a given time, is a specialized form of market research, often conducted on behalf of media owners.
Press figures are slightly complicated by the fact that there are two measures: readership (total number of readers of a publication, no matter where they read it), and circulation (the number of copies actually sold, which is mostly independently validated).
Read more about this topic: Advertising-free Media
Famous quotes containing the words audience and/or research:
“But when we play the fool, how wide
The theatre expands! beside,
How long the audience sits before us!
How many prompters! what a chorus!”
—Walter Savage Landor (1775–1864)
“... research is never completed ... Around the corner lurks another possibility of interview, another book to read, a courthouse to explore, a document to verify.”
—Catherine Drinker Bowen (1897–1973)