Audience Research
Identifying the audience for a magazine or newspaper, or determining who watches television at a given time, is a specialized form of market research, often conducted on behalf of media owners.
Press figures are slightly complicated by the fact that there are two measures: readership (total number of readers of a publication, no matter where they read it), and circulation (the number of copies actually sold, which is mostly independently validated).
Read more about this topic: Advertising-free Media
Famous quotes containing the words audience and/or research:
“The problem of the novelist who wishes to write about a man’s encounter with God is how he shall make the experience—which is both natural and supernatural—understandable, and credible, to his reader. In any age this would be a problem, but in our own, it is a well- nigh insurmountable one. Today’s audience is one in which religious feeling has become, if not atrophied, at least vaporous and sentimental.”
—Flannery O’Connor (1925–1964)
“Our science has become terrible, our research dangerous, our findings deadly. We physicists have to make peace with reality. Reality is not as strong as we are. We will ruin reality.”
—Friedrich Dürrenmatt (1921–1990)