Categories
While other categories have been proposed, Advergaming normally falls into one of three categories which are derived from a historical categorization technique normally applied to traditional media:
Read more about this topic: Advergaming
Famous quotes containing the word categories:
“The analogy between the mind and a computer fails for many reasons. The brain is constructed by principles that assure diversity and degeneracy. Unlike a computer, it has no replicative memory. It is historical and value driven. It forms categories by internal criteria and by constraints acting at many scales, not by means of a syntactically constructed program. The world with which the brain interacts is not unequivocally made up of classical categories.”
—Gerald M. Edelman (b. 1928)
“all the categories which we employ to describe conscious mental acts, such as ideas, purposes, resolutions, and so on, can be applied to ... these latent states.”
—Sigmund Freud (1856–1939)
“All cultural change reduces itself to a difference of categories. All revolutions, whether in the sciences or world history, occur merely because spirit has changed its categories in order to understand and examine what belongs to it, in order to possess and grasp itself in a truer, deeper, more intimate and unified manner.”
—Georg Wilhelm Friedrich Hegel (1770–1831)