Adventure Rock

Adventure Rock (previously known as CBBC World) was a virtual online world for children based on Ketnetkick, and created by the BBC in association with Ketnet, owned and operated by the Vlaamse Radio- en Televisieomroep, Flanders' public broadcaster. The game was originally aimed at the Belgian market, but was redeveloped for a UK audience of children aged between 6-12 years old. The emphasis on the system was on safety and responsibility, with no chatrooms or the financial aspects available in other online worlds such as Second Life.

Controller of CBBC Richard Deverell said:

“

is a good example of the way we need to go. The thing that interests me is that children are at the vanguard. And that is where we are taking Children's BBC.

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