Merger Into Herschend Family Entertainment Corporation
In November 2007, officials at Adventure Aquarium announced that Steiner + Associates reached a deal to sell its controlling interest in both Adventure and Newport Aquariums to Atlanta-based Herschend Family Entertainment Corporation. Attempting to refocus its core values, Steiner will dissolve its smaller entertainment division to better provide the financial and logistical aspects of its central real estate pursuits. Originally founded in Branson, Missouri, Herschend Family Entertainment (HFE) owns or has interests in more than twenty projects throughout the Midwest and Mid-Atlantic, including the Ride the Ducks amphibious attractions in Philadelphia, Branson, and elsewhere; Silver Dollar City and Celebration City theme parks in Missouri, and Dollywood theme park in Tennessee. Despite the comparatively large scope of the transition, very few noticeable operational changes are anticipated in the near future.
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