Promotion and Release
The lead-up to Adore was marked by conflicting statements as to the album’s sound—Corgan initially said the band was heading in the direction of the heavy-metal-guitar-and-electronic music-driven "The End is the Beginning is the End" in summer 1997, while the band's management reported the album would be all-acoustic. In early 1998, Corgan called the sound "arcane night music", elaborating, "The people that say it's acoustic will be wrong. The people that say it's electronic will be wrong. The people that say it's a Pumpkins record will be wrong. I will try to make something that is indescribable".
Adore was released on June 1, 1998 in most of the world, the same day the video for first single "Ava Adore" premiered. The album booklet and music video showed off the band's new gothic look. The second single, "Perfect", was also accompanied by a music video, which debuted on August 16.
Read more about this topic: Adore (The Smashing Pumpkins album)
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