Market Penetration
According to Adobe Systems, a Millward Brown survey conducted in December 2010 finds that Shockwave content reaches 52% of Internet viewers. Over 450 million Internet-enabled desktops have Adobe Shockwave Player installed. It uses .DCR (a Director Compressed Resource) files created using the authoring tool Adobe Director.
Read more about this topic: Adobe Shockwave
Famous quotes containing the word market:
“Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.”
—Marshall McLuhan (1911–1980)