Colours, Badge and Nickname
Adelaide United's original strip was made using the three South Australian state colours: red, blue and yellow. The shirt was mainly red with a large yellow stripe down both sleeves with blue being used for the short colour and the stripe running down each side of the top. The badge also uses the state colours in a stylized swoosh, above what appears to be a football made with the Southern Cross, as opposed to the traditional hexagonal panels of a football.
Since their inception into the A-League, Adelaide United's kits, along with the rest of the league, have been manufactured by Reebok. United's kit has moved towards a predominately all-red kit, both top and shorts, with black trim. Originally, the away strip was predominantly white, with red sleeves and yellow trim however in 2009 the club launched a predominantly black 'clash' strip.
The launch of the new national league also saw Adelaide launch a new badge; while keeping a similar look and feel as its predecessor the new badge takes the form of more traditional football badge with its shield like border.
Adelaide United's 2009/10 playing kit didn't feature a sponsor on the front of their kit. Towards the end of the season, United signed a deal with Jim's Group which saw the Jim's Plumbing logo feature on the front of United's home and away kits. The deal only lasted for the remainder of the season as the logo isn't displayed on Adelaide's home or away kits in the 2010/11 season.
On 16 December 2010, Coopers Brewery announced that their logo would feature on the front of the jersey for the remainder of the season, in a deal worth to be around $200,000.
As of 1 April 2011, all A-League clubs were able to negotiate new kit supplier deals as the previous contract with Reebok had elapsed and as such, Adelaide United negotiated a 3 year deal with Erreà.
On 2 March 2012, the club announced Legea as the official kit suppliers for their 2012 Asian Champions League campaign. Legea are exclusively supplying all of the team's authentic on-field and off-field apparel for the clubs 6 ACL group-stage matches.
Adelaide United is most commonly referred to as "The Reds" because of their predominantly red playing kit. In February 2009 the clubs head coach, Aurelio Vidmar referred to the City of Adelaide as a "Pissant Town" after suffering a heartbreaking loss. The club's supporters eventually utilised the name "Pissant's" as a term of endearment and it became an unofficial nickname of the club between its supporters.
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—William Hazlitt (1778–1830)