Betty Crocker and General Mills
From 1949 to 1964, she played "Betty Crocker", as a living trademark for General Mills. Billed as America's First Lady of Food., she became the most recognizable woman in America, second only to Eleanor Roosevelt. Her half-hour Betty Crocker Show was shown on CBS from 1950 to 1952, followed by Betty Crocker Star Matinee and Bride and Groom, both for ABC in 1952. She did walk-on commercials during the George Burns and Gracie Allen comedy series, introduced by lines such as, I don't know how to bake a cake, Gracie, but here is Betty Crocker to show us how.
In 1964, seeking a more sophisticated image, General Mills dropped Cumming.
Read more about this topic: Adelaide Hawley Cumming
Famous quotes containing the words betty, crocker, general and/or mills:
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—Norman Mailer (b. 1923)
“Mothers have as powerful an influence over the welfare of future generations, as all other causes combined.”
—John Abbott. The Mother at Home; or the Principles of Maternal Duty, John Abbott, Crocker and Brewster (1833)
“In communist society, where nobody has one exclusive sphere of activity but each can become accomplished in any branch he wishes, society regulates the general production and thus makes it possible for me to do one thing today and another tomorrow, to hunt in the morning, fish in the afternoon, rear cattle in the evening, criticize after dinner, just as I have a mind, without ever becoming hunter, fisherman, shepherd or critic.”
—Karl Marx (1818–1883)
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—C. Wright Mills (1916–62)