Betty Crocker and General Mills
From 1949 to 1964, she played "Betty Crocker", as a living trademark for General Mills. Billed as America's First Lady of Food., she became the most recognizable woman in America, second only to Eleanor Roosevelt. Her half-hour Betty Crocker Show was shown on CBS from 1950 to 1952, followed by Betty Crocker Star Matinee and Bride and Groom, both for ABC in 1952. She did walk-on commercials during the George Burns and Gracie Allen comedy series, introduced by lines such as, I don't know how to bake a cake, Gracie, but here is Betty Crocker to show us how.
In 1964, seeking a more sophisticated image, General Mills dropped Cumming.
Read more about this topic: Adelaide Hawley Cumming
Famous quotes containing the words betty, crocker, general and/or mills:
“He could jazz up the map-reading class by having a full-size color photograph of Betty Grable in a bathing suit, with a co- ordinate grid system laid over it. The instructor could point to different parts of her and say, “Give me the co-ordinates.”... The Major could see every unit in the Army using his idea.... Hot dog!”
—Norman Mailer (b. 1923)
“For some people, their idea of getting tough is longer suspended sentences.”
—Jeremy Larner, U.S. screenwriter. Senator Crocker Jarman (Don Porter)
“In communist society, where nobody has one exclusive sphere of activity but each can become accomplished in any branch he wishes, society regulates the general production and thus makes it possible for me to do one thing today and another tomorrow, to hunt in the morning, fish in the afternoon, rear cattle in the evening, criticize after dinner, just as I have a mind, without ever becoming hunter, fisherman, shepherd or critic.”
—Karl Marx (1818–1883)
“The logical English train a scholar as they train an engineer. Oxford is Greek factory, as Wilton mills weave carpet, and Sheffield grinds steel. They know the use of a tutor, as they know the use of a horse; and they draw the greatest amount of benefit from both. The reading men are kept by hard walking, hard riding, and measured eating and drinking, at the top of their condition, and two days before the examination, do not work but lounge, ride, or run, to be fresh on the college doomsday.”
—Ralph Waldo Emerson (1803–1882)