Betty Crocker and General Mills
From 1949 to 1964, she played "Betty Crocker", as a living trademark for General Mills. Billed as America's First Lady of Food., she became the most recognizable woman in America, second only to Eleanor Roosevelt. Her half-hour Betty Crocker Show was shown on CBS from 1950 to 1952, followed by Betty Crocker Star Matinee and Bride and Groom, both for ABC in 1952. She did walk-on commercials during the George Burns and Gracie Allen comedy series, introduced by lines such as, I don't know how to bake a cake, Gracie, but here is Betty Crocker to show us how.
In 1964, seeking a more sophisticated image, General Mills dropped Cumming.
Read more about this topic: Adelaide Hawley Cumming
Famous quotes containing the words betty, crocker, general and/or mills:
“He could jazz up the map-reading class by having a full-size color photograph of Betty Grable in a bathing suit, with a co- ordinate grid system laid over it. The instructor could point to different parts of her and say, “Give me the co-ordinates.”... The Major could see every unit in the Army using his idea.... Hot dog!”
—Norman Mailer (b. 1923)
“For some people, their idea of getting tough is longer suspended sentences.”
—Jeremy Larner, U.S. screenwriter. Senator Crocker Jarman (Don Porter)
“The world can doubtless never be well known by theory: practice is absolutely necessary; but surely it is of great use to a young man, before he sets out for that country, full of mazes, windings, and turnings, to have at least a general map of it, made by some experienced traveller.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)
“Prestige is the shadow of money and power. Where these are, there it is. Like the national market for soap or automobiles and the enlarged arena of federal power, the national cash-in area for prestige has grown, slowly being consolidated into a truly national system.”
—C. Wright Mills (1916–1962)