Betty Crocker and General Mills
From 1949 to 1964, she played "Betty Crocker", as a living trademark for General Mills. Billed as America's First Lady of Food., she became the most recognizable woman in America, second only to Eleanor Roosevelt. Her half-hour Betty Crocker Show was shown on CBS from 1950 to 1952, followed by Betty Crocker Star Matinee and Bride and Groom, both for ABC in 1952. She did walk-on commercials during the George Burns and Gracie Allen comedy series, introduced by lines such as, I don't know how to bake a cake, Gracie, but here is Betty Crocker to show us how.
In 1964, seeking a more sophisticated image, General Mills dropped Cumming.
Read more about this topic: Adelaide Hawley Cumming
Famous quotes containing the words betty, crocker, general and/or mills:
“He could jazz up the map-reading class by having a full-size color photograph of Betty Grable in a bathing suit, with a co- ordinate grid system laid over it. The instructor could point to different parts of her and say, “Give me the co-ordinates.”... The Major could see every unit in the Army using his idea.... Hot dog!”
—Norman Mailer (b. 1923)
“Mothers have as powerful an influence over the welfare of future generations, as all other causes combined.”
—John Abbott. The Mother at Home; or the Principles of Maternal Duty, John Abbott, Crocker and Brewster (1833)
“‘A thing is called by a certain name because it instantiates a certain universal’ is obviously circular when particularized, but it looks imposing when left in this general form. And it looks imposing in this general form largely because of the inveterate philosophical habit of treating the shadows cast by words and sentences as if they were separately identifiable. Universals, like facts and propositions, are such shadows.”
—David Pears (b. 1921)
“You haf slafed your life away in de bosses’ mills and your fadhers before you and your kids after you yet. Vat is a man to do with seventeen-fifty a week? His wife must work nights to make another ten, must vork nights and cook and wash in day an’ vatfor? So that the bosses can get rich an’ the stockholders and bondholders. It is too much... ve stood it before because ve vere not organized. Now we have union... We must all stand together for union.”
—John Dos Passos (1896–1970)