Adbusters - Mental Environmentalism

Mental Environmentalism

The subtitle of Adbusters magazine is "The Journal of the Mental Environment."

In a 1996 interview, Kalle Lasn explained the foundation's goal:

"What we're trying to do is pioneer a new form of social activism using all the power of the mass media to sell ideas, rather than products. We're motivated by a kind of `greenthink' that comes from the environmental movement and isn't mired in the old ideology of the left and right. Instead, we take the environmental ethic into the mental ethic, trying to clean up the toxic areas of our minds. You can't recycle and be a good environmental citizen, then watch four hours of television and get consumption messages pumped at you."