Mental Environmentalism
The subtitle of Adbusters magazine is "The Journal of the Mental Environment."
In a 1996 interview, Kalle Lasn explained the foundation's goal:
"What we're trying to do is pioneer a new form of social activism using all the power of the mass media to sell ideas, rather than products. We're motivated by a kind of `greenthink' that comes from the environmental movement and isn't mired in the old ideology of the left and right. Instead, we take the environmental ethic into the mental ethic, trying to clean up the toxic areas of our minds. You can't recycle and be a good environmental citizen, then watch four hours of television and get consumption messages pumped at you."
Read more about this topic: Adbusters
Famous quotes containing the word mental:
“Doubtless, we are as slow to conceive of Paradise as of Heaven, of a perfect natural as of a perfect spiritual world. We see how past ages have loitered and erred. “Is perhaps our generation free from irrationality and error? Have we perhaps reached now the summit of human wisdom, and need no more to look out for mental or physical improvement?” Undoubtedly, we are never so visionary as to be prepared for what the next hour may bring forth.”
—Henry David Thoreau (1817–1862)