Measures
Here is a list of some of the data a post-test might provide:
- Top of mind awareness
- Unaided brand awareness
- Aided brand awareness
- Brand fit
- Brand image ratings
- Brand trial
- Repeat purchase
- Frequency of use
- Purchase intent
- Price perceptions
- Unaided advertising awareness
- Aided advertising awareness
- Unaided advertising message recall
- Aided advertising message recall
- Aided commercial recall
- Ad wear out
- Promotion awareness and usage
- Market segment characteristics
- Media habits
- Lifestyle/Psychographics
- Demographics
Read more about this topic: Ad Tracking
Famous quotes containing the word measures:
“To the eyes of a god, mankind must appear as a species of bacteria which multiply and become progressively virulent whenever they find themselves in a congenial culture, and whose activity diminishes until they disappear completely as soon as proper measures are taken to sterilise them.”
—Aleister Crowley (1875–1947)
“Those who, while they disapprove of the character and measures of a government, yield to it their allegiance and support are undoubtedly its most conscientious supporters, and so frequently the most serious obstacles to reform.”
—Henry David Thoreau (1817–1862)
“It seems that American patriotism measures itself against an outcast group. The right Americans are the right Americans because they’re not like the wrong Americans, who are not really Americans.”
—Eric J. Hobsbawm (b. 1917)