Measures
Here is a list of some of the data a post-test might provide:
- Top of mind awareness
- Unaided brand awareness
- Aided brand awareness
- Brand fit
- Brand image ratings
- Brand trial
- Repeat purchase
- Frequency of use
- Purchase intent
- Price perceptions
- Unaided advertising awareness
- Aided advertising awareness
- Unaided advertising message recall
- Aided advertising message recall
- Aided commercial recall
- Ad wear out
- Promotion awareness and usage
- Market segment characteristics
- Media habits
- Lifestyle/Psychographics
- Demographics
Read more about this topic: Ad Tracking
Famous quotes containing the word measures:
“thou mayst know,
That flesh is but the glass, which holds the dust
That measures all our time;”
—George Herbert (1593–1633)
“A lake is the landscape’s most beautiful and expressive feature. It is earth’s eye; looking into which the beholder measures the depth of his own nature. The fluviatile trees next the shore are the slender eyelashes which fringe it, and the wooded hills and cliffs around are its overhanging brows.”
—Henry David Thoreau (1817–1862)
“I hear America singing, the varied carols I hear,
Those of mechanics, each one singing his as it should be blithe and
strong,
The carpenter singing his as he measures his plank or beam,
The mason singing his as he makes ready for work, or leaves off
work,”
—Walt Whitman (1819–1892)