Measures
Here is a list of some of the data a post-test might provide:
- Top of mind awareness
- Unaided brand awareness
- Aided brand awareness
- Brand fit
- Brand image ratings
- Brand trial
- Repeat purchase
- Frequency of use
- Purchase intent
- Price perceptions
- Unaided advertising awareness
- Aided advertising awareness
- Unaided advertising message recall
- Aided advertising message recall
- Aided commercial recall
- Ad wear out
- Promotion awareness and usage
- Market segment characteristics
- Media habits
- Lifestyle/Psychographics
- Demographics
Read more about this topic: Ad Tracking
Famous quotes containing the word measures:
“They who have been bred in the school of politics fail now and always to face the facts. Their measures are half measures and makeshifts merely. They put off the day of settlement, and meanwhile the debt accumulates.”
—Henry David Thoreau (1817–1862)
“However much we may differ in the choice of the measures which should guide the administration of the government, there can be but little doubt in the minds of those who are really friendly to the republican features of our system that one of its most important securities consists in the separation of the legislative and executive powers at the same time that each is acknowledged to be supreme, in the will of the people constitutionally expressed.”
—Andrew Jackson (1767–1845)
“Away with the cant of “Measures, not men!”Mthe idle supposition that it is the harness and not the horses that draw the chariot along. No, Sir, if the comparison must be made, if the distinction must be taken, men are everything, measures comparatively nothing.”
—George Canning (1770–1827)