Litigation
In its marketing for Activia, Danone claimed that Bifidobacterium animalis relieves irregularity. In December 2010, The Dannon Company settled allegations of false advertising, without admitting a violation of law. In the settlement, Dannon agreed to stop advertising that Activia yogurt improves motility, unless the ad conveys that three servings must be eaten per day to obtain these benefits. Dannon agreed to pay US$21 million to 39 states that had coordinated investigations with the FTC. In response to a similar lawsuit in Canada, Danone agreed to settle the suit by paying compensation and modifying its advertising.
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