Supporting Social Causes Through Mass Media
ActionAid took the initiative and made India's first bollywood film on AIDS titled 'Ek Alag Mausam'. It is a love story about a couple and the denial of basic rights to HIV positive people. It is based on a script by playwright Mahesh Dattani. Jeroninio Almeida, the fund-raising director of ActionAid asserted that a serious subject can be dealt with in an entertaining way, without trivializing the issue. ActionAid spent Rs 50 lakh for the making of the movie.
ActionAid also supported Shyam Benegal's 'Samar', starring Rajit Kapoor and Rajeshwari Sachdev. It is based on the book Unheard Voices: Stories of Forgotten Lives, written by Harsh Mander. The film raises issues about Dalits.
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