Act Against Bullying - Cool To Be Kind Campaign

Cool To Be Kind Campaign

Act Against Bullying’s major anti-bullying campaign Cool To Be Kind started as a round of school talks on bullying. The motto was ‘Don’t be Rude, Don’t Exclude, Don’t Push In, Don’t Hurt To Win, It’s Cool to be Kind’. The campaign has been running since 2001 but, since 2005, Cool to be Kind Day has been celebrated in November during Anti-Bullying Week. To participate in this annual event, schools can download resources - such as assembly notices, AAB kindness certificates for presentations to reward anti-bullying behaviour and posters - from the Act Against Bullying website.

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