Products
In an effort to revive the company's diminishing commercial popularity, the three Italian businessmen introduced many new products, creating an extended line of premium hand-crafted leather goods, aromatherapy products, linens, candles, and terry-cloth bathrobes, as well as several new perfumes. The Acqua di Parma perfume and cologne range includes:
- Blu Mediterraneo (Arancia di Capri, Mirto di Panarea, Mandorlo di Sicilia, Bergamotto di Calabria, Fico di Amalfi);
- Women's Fragrances: Profumo, Iris Nobile, Magnolia Nobile (released in the Fall of 2009) and Gelsomino Nobile (released in the Fall of 2011);
- Colonia, the company's original product;
- variations in strength on the original Colonia (Colonia Intensa, Colonia Assoluta, Colonia Essenza and Colonia Intensa OUD).
The company has continued the cylindrical bottles, rounded boxes and bright yellow packaging of the original product.
Read more about this topic: Acqua Di Parma
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—Toni Liebman (20th century)