Competitor Bankruptcy
Marketing Specialists Corporation (MSC) was one of Acosta's top competitors. In the late 1990s, the Dallas, Texas, company borrowed money to pay for expansion via acquisition. The company had revenue of $381 million in 2000, but lost $365 million. In the spring of 2001, they filed for bankruptcy. Acosta sought to assume MSC's business and hired over 1,700 former MSC employees (30% of their workforce) and assisted in their receivable collections. Acosta also picked up some of MSC's clients.
In June 2002 Acosta extended its reach into Canada and continued to expand its domestic business, especially in building its presence in the perimeter areas of the supermarket. Fresh foods, which account for one-third of all supermarket sales, was also the fastest growing area of the store. Acosta also strengthened its position in natural foods and specialty products.
Read more about this topic: Acosta Sales And Marketing
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