Competitors
The main competitor in this credit card segment is the American Express Centurion Card, which is black in color. The Luxury Institute's recent survey of customer preferences ranked two American Express Cards in the top two; Centurion Card first and Platinum card second. Special access, unparalleled benefits and enhanced customer experience were cited as the reasons for its high regard among customers as well as justification for the $2,500 annual fee for the Centurion card.
Advertising segments for the new card began in September, 2007. Citigroup reportedly has a competing card planned.
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