IPatrol Mo!
ABS-CBN News launched its own citizen journalism campaign during its coverage of the 2007 Philippine General Elections. Initially entitled Boto Mo, iPatrol Mo! (Tagalog for Your Vote, You Patrol), it reflects upon the station's flagship newscast, TV Patrol.
The campaign is now called Bayan Mo, iPatrol Mo! (Your Town, You Patrol) which runs out of a blog. Submission of news items from the general public is across a variety of platforms, mainly using SMS and MMS technologies.
An extension of the campaign Ako ang Simula (I Am the Beginning) was launched on May 11, 2009 - and was its banner for the network's coverage of the 2010 Presidential Elections. A re-launch of the campaign was carried out in June 2009 by the network as part of its commemoration of Philippine Independence Day.
As answer to ABS-CBN's Bayan Mo, iPatrol Mo!, the other two main competitor GMA and TV5 both followed and had their own version of citizen journalism campaign named YouScoop! and JournalisMO! respectively.
Read more about this topic: ABS-CBN News And Current Affairs