Abercrombie Kids - Stores and Expansion

Stores and Expansion

Abercrombie kids stores are designed to give off a "classic cool" effect. They are designed as "canoe stores," displaying a similar floor layout as Abercrombie & Fitch's (the retail space is divided into multiple rooms). However, the kids prototype does bear differences. It has no louvers to cover the windows, has brighter lighting, is smaller in retail space, blasts electronic dance music and pop music from young artists, and displays marketing pictures with young models resembling those at A&F. The signature fragrance, "Clutch", is sprayed store-wide. On girls' clothing the "Hadley" perfume is sprayed. As of August 2012, abercrombie operates a total of 154 stores in the United States. Abercrombie kids opened its first Canadian store on August 21, 2008 at Sherway Gardens in Toronto, Ontario. Another abercrombie kids store opened at Toronto Eaton Centre in Toronto, Ontario around the end of November. As of February 2012, there are stores in every state except for Alaska, Delaware, Idaho (closed), Maine, Mississippi (closed), Montana, New Mexico, North Dakota, South Dakota, Vermont (closed in 2005), West Virginia, and Wyoming.

On October 29, 2009, the brand opened its first flagship store in Milan. It is located within the Abercrombie & Fitch Milanese flagship at 12 Corso Matteotti. A second flagship is planned for a building on Saville Row in London, close to the city's A&F, Hollister and Gilly Hicks flagships. When this opens, London will become the first city in the world to have flagship stores for all 4 brands.

The practice of placing abercrombie kids stores inside Abercrombie & Fitch flagships wias started in Düsseldorf, and will continue when the Munich store opens.