Dewar's Travels
Dewar's trip was motivated not only by a desire to market his brand, but also by medical imperatives: Dewar had been battling a persistent cold that had been growing worse, and his doctor suggested that a warmer climate could rid him of this threatening cold.
The journey departed from the Speyside region of Scotland and embarked for Boston, then traversed America, advertising in New York, Washington, Chicago, and San Francisco. He then took to the sea and found himself in Hawaii, Fiji, New Zealand, Australia, China, and Hong Kong. The writings both praise and chastise his surroundings as he traverses through the very differing cities around the world.
The journey was a success. Upon his return Dewar's was on both sides of the Atlantic and Pacific. Whisky was little known, let alone drank outside of Scotland at the time, and Sir Thomas Dewar played a large role in changing this to bring the Dewar's brand to homes around the world.
Read more about this topic: A Ramble Round The Globe
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