A Place for Mom is a privately held, for-profit senior care referral service based in Seattle, Washington. The company provides information about senior housing and elder care providers to seniors and their families throughout the United States . At the same time it serves as a marketing tool for the thousands of homes and providers to which it refers. It is the largest such service in the nation and has more than 500 employees.
The company refers assisted living communities, nursing homes, retirement communities, independent senior apartments, residential care homes, and home care agencies. The company advertises a free service but they charge the referred care place a fee in the amount of the first month, around $4000 without disclosing this to the families. Each person inquiring is matched with an adviser who completes an assessment of clinical, financial, and geographical needs on the telephone or online. Based on the assessment, the adviser provides general guidance as well as a list of housing or care providers, ideally in accordance with the client's stated needs and preferences. A Place for Mom advisers also offer ongoing support and guidance to families following their initial inquiry as they work to find the right senior community or care provider. The company generates revenue by charging assisted living facilities to be listed in their database. The company also develops and markets customer relationship management (CRM) software for the senior housing industry.
While the company proudly displays testimonials on its website, A Place for Mom and other elder referral agencies have faced increasing scrutiny for what some critics consider a profits-over-people mentality.
Read more about A Place For Mom: History, Awards and Recognition, Related Links
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