"A moron in a hurry" is a hypothetical person against whom a claimant's concern might be judged in an English law civil action for passing off or trademark infringement. The expression is used to reject a claim that two items could reasonably be confused by a passer-by (i.e. that even a moron in a hurry would notice the difference), on the grounds that the items are so different that the goodwill and brand of the claimant's item cannot genuinely be affected by the existence of the other.
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Famous quotes containing the word hurry:
“It’s a hard feeling when everyone’s in a hurry to talk to somebody else, but not to talk to you. Sometimes you get a feeling of need to talk to somebody. Somebody who wants to listen to you other than “Why didn’t you get me the right number?””
—Heather Lamb, U.S. telephone operator. As quoted in Working, book 2, by Studs Terkel (1973)