A Family Business - Background and Development

Background and Development

There have been talks of a collaborative effort between Brandy and her brother and fellow R&B singer Ray J ever since 2005, when Brandy was firstly signed to Ray J's record company Knockout Entertainment. It was announced that the siblings together with rapper Shorty Mack, also appears on the album, and other rappers, would form a group called TKO (Tha Knock Out) and release a debut album of the same name in 2006. Plans eventually fell through though, also because Brandy was involved in a fatal car crash. It wasn't until late 2008 when further news surfaced about a collaboration project between Brandy and Ray J. Billboard reported that the singers considered releasing an album called R&B, " a nod to the siblings' respective first initials as well as their chosen style of music". Yet again after the commercial failure of Brandy's Human album, this project was postponed. It wasn't until early 2010 when a new VH1 reality show was announced that would star, not only the siblings Ray J and Brandy, but also their parents Willie Norwood and Sonja Bates-Norwood. In June Ray J announced that the title of the collaborative album would be named TKO - Trust, Knowledge & Opportunity. Also the label Time-Life was announced as well as the fact that it was no longer going to be a duet album but more of a "spiritual feel good album". By August 2010 first studio footage of Brandy recording the album was released to the internet. Eventhough Billboard.com announced Brandy's song "Lifeguard" to be the project's lead single, it was the Brandy, Ray J and Willie Norwood collaboration "" which was released as the album's first single in November 22, 2010. It failed to enter any Billboard chart. Even though the album was first announced to be released in March 2011, to coincide with the second season of Brandy and Ray J: A Family Business, it wasn't until June that the album was available for purchase.

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