Revivalist
Stemming in part from purported healings, he established a large following. Allen became one of the first to develop a national television ministry. His television programs frequently included excerpts from his "healing line" ministry. By the late 1960s, however, music formed an increasingly dominant part of his programs, with that music generally being performed by African-American singer and choir leader Gene Martin.
In 1955, Allen purchased a large tent for $8,500. Allen was soon one of the major healing evangelists on the revival circuit. Allen’s revival meetings were similar to the other leading evangelists of the time (such as Jack Coe, Oral Roberts, and William Branham) in that meetings were typically characterized by preaching, testifying, music, and praying for those in need of healing. As was the case with other ministers of the time, Allen's healing ministry was facilitated by the use of "prayer cards" obtained in advance by those requesting prayer for healing.
Allen was arrested in 1955 for suspicion of drunk driving after a controversial incident in Knoxville, Tennessee. Allen resigned from the Assemblies of God shortly afterward. After paying the fine without contest in order to avoid terminating his Knoxville meetings which were then in progress, Allen was re-ordained by his "Miracle Revival Fellowship." Allen's associate Don Stewart claimed that Allen was occasionally drunk after Knoxville, and that his staff covered for him,
Allen continued on the revival circuit, and in 1958 he purchased a tent that could seat over 22,000 (the tent was the one used by evangelist Jack Coe up until his death in 1956). Allen became one of the first evangelists to call poverty a spirit and believed in God's ability to perform miracles financially. At his peak, he appeared on fifty-eight radio stations daily as well as forty-three TV stations. At the time of his death, his Arizona headquarters was 2,400 acres (9.7 km2) with its own airfield.
At that time, A. A. Allen Revivals, Inc. was publishing "well over" 60 million pieces of literature a year. The circulation of Miracle Magazine, published monthly by the Allen ministry, was 450,000 at the time of his death. The magazine included, at times, accounts of healings, but gave a disclaimer that the magazine does not "assume legal responsibility" of its accuracy. Gerald W. King, business manager of Miracle Valley, was quoted in 1969, shortly before Allen's death, as saying "We take in $2 million a year, and our expenses are $2 million a year." He added that Miracle Valley's annual payroll was $84,000.
Few of his supposed miracles ever underwent "scrutiny of physicians" and at his revivals in small print his disclaimer read: "A. A. Allen Revivals, Inc. assumes no legal responsibility for the veracity of any such report." One source, The Encyclopedia of American Religions, claims that Allen did not like press coverage and that this "resulted in his hiring of 'goon squads' to punch out anyone who showed up for Allen's tent revivals with a notepad or camera."
Eventually, most of the evangelists had wheelchairs available for people who had bad backs and couldn't stand in a healing line for hours. But when the evangelist got to them and pulled them up out of the wheelchair, some in the audience thought they were walking for the first time or that they had come to the revival in that wheelchair.
In his television programs, Allen or his ministry associates made frequent mention of the fact that his meetings were racially integrated. African-Americans sat alongside whites in the choir, the ministers' section, and the congregation. African-American musical talent was frequently highlighted in Allen's television programs, especially in the 1960s. This racial attitude also found its expression in Allen's sermon record album titled Did God Call the Apostle Paul to Preach the Gospel to the Black Man? The album cover refers to Allen as "no doubt the first evangelist on a great national or international scale to preach integration to huge crowds in the North and the South . . . ." This was something of an exaggeration, though perhaps in keeping with Allen's personality. The far more mainstream revivalist Billy Graham, while not always consistent, had desegregated many of his revivals as early as 1953 in Chattanooga, Tennessee, and integrated all his revivals following the Brown v. Board of Education decision in 1954.
Another major theme in Allen's ministry was his unrelenting attacks on what he characterized as dead, formal, denominational religion. This was a theme of a number of his televised messages and of such Miracle Valley publications as Allen's book titled Let My People Go! This was also the theme of a book authored by Clarence G. Mitchell and published by Allen's ministry, titled Starving Sheep and Overfed Shepherds (1963). Allen regarded "denominationalism" as a sin. This is reflected in the subtitle of Mitchell's book: "Takes the Cover Off! Brings the Sin of Denominationalism Out into the Open!"
At a revival meeting on January 1, 1958, at Phoenix, Arizona, Urbane Leiendecker, a recent convert, approached Allen and offered him 1280 acres (5.2 km²) of land in Arizona. This property, later expanded, was then named "Miracle Valley." As such, it served as the ministry headquarters for A. A. Allen Revivals, Inc. This location housed Miracle Valley Bible College and its dorms and classrooms, a domed church, administrative buildings, a large warehouse, a residential neighborhood called Miracle Valley Estates, a publishing and printing plant, a four-press phonograph record plant, and Miracle Valley Fellowship, which served as a ministerial fellowship with about 10,000 ministers as members. In spite of the presence of its own print shop, however, Miracle Valley's business manager Gerald King said in 1969 that the ministry spent $27,000 per month "farming out" jobs to other print shops that could not be handled on site.
Allen and his wife Lexie E. (Scriven) Allen divorced in 1967. They had four children. One of them, Paul Asa Allen, is the author of In the Shadow of Greatness - Growing Up Allen.
In 1963, A. A. Allen Revivals, Inc. successfully sued the Internal Revenue Service in an attempt to get the government to refund collections of the Federal Insurance Contributions Act taxes for 1958-59.
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