'Branding' Controversy
In 2008, a government programme on route branding, under an umbrella project in urban planning, put stickers on all streetlights of the A12, citing efforts to give it a "route 66-like" allure. This plan, dubbed the "regenboogroute" (rainbow route), received news coverage because of its alleged trivial results (stickers on streetlights) and high costs (€120 000).
Read more about this topic: A12 Motorway (Netherlands)
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“And therefore, as when there is a controversy in an account, the parties must by their own accord, set up for right Reason, the Reason of some Arbitrator, or Judge, to whose sentence, they will both stand, or their controversy must either come to blows, or be undecided, for want of a right Reason constituted by Nature; so is it also in all debates of what kind soever.”
—Thomas Hobbes (1579–1688)