8701 - Release and Promotion

Release and Promotion

Usher initially planned to release his third studio album on October 31, 2000 under the title All About U, but due to the leak of multiple tracks several months prior to the date, it was delayed. First to December 5, 2000 it was delayed again to July 17, 2001. In regards to this, Usher commented that "Pushing the record back was a risk, but I thought it would build anticipation". 8701's final release date was August 7, 2001, on Arista Records, in the United States, United Kingdom, Australia and Canada. On the day of release of the album in the United States, to which Arista labelled as "Usher day", Usher performed the album's lead single "U Remind Me" on the show Live! with Regis and Kelly. He also performed the single during the 2001 BET Awards and the United We Stand: What More Can I Give concert at RFK Stadium in Washington D.C., which was held in tribute to the victims of the September 11, 2001 attacks. Usher appeared on Total Request Live, attended an auto-graph signing session in a Virgin mega store, and a listening session for the album in the Planet Hollywood restaurant. Usher performed "U Got It Bad" in the 2001 American Music Awards, and again on June 16, 2002 at the Tweeter Center along with "U Don't Have to Call" during his concert.

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