United Kingdom
The programme was introduced by the UK Department of Health in the winter of 2002-2003, and received some adverse media attention because of the high and rising costs of fresh fruit and vegetables. After ten years, research suggested that few people were meeting the target.
The campaign has come under criticism from Channel 4 because of government failure to prevent the food industry from making misleading claims that their products constitute part of a five a day.
Read more about this topic: 5 A Day
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