Corporate Sponsorship and Advertising
Many corporations worked to tie their brands to the games. Adidas, McDonalds, and Coca Cola were among the big spenders.
Read more about this topic: 2008 Summer Olympics Marketing
Famous quotes containing the words corporate and/or advertising:
“Its hard enough to adjust [to the lack of control] in the beginning, says a corporate vice president and single mother. But then you realize that everything keeps changing, so you never regain control. I was just learning to take care of the belly-button stump, when it fell off. I had just learned to make formula really efficiently, when Sarah stopped using it.”
—Anne C. Weisberg (20th century)
“The same people who tell us that smoking doesnt cause cancer are now telling us that advertising cigarettes doesnt cause smoking.”
—Ellen Goodman (b. 1941)