Television Coverage and Sponsorship
The PDC announced on 12 August 2008 that ITV4 would broadcast the entire event live. This was the second PDC darts tournament that ITV4 has broadcast, after the inaugural Grand Slam of Darts - after its rating success ITV chose to broadcast this event as well as the 2008 Grand Slam of Darts.
The tournament was sponsored by PartyPoker.net, who also sponsor the US Open, the Las Vegas Desert Classic and the German Darts Championship.
Read more about this topic: 2008 European Championship (darts)
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