1990s In Fashion
The 1990s was the genesis of two sweeping shifts in Western fashion: the beginning of the rejection of fashion which continued into the 2000s among a large section of the population, and the beginning of the adoption of tattoos, body piercings aside from ear piercing and to a lesser extent, other forms of body modification such as branding. This started the indifferent, anti-conformist approach to fashion which was popular throughout the 1990s, leading to the popularisation of the casual chic look, including T-shirts, jeans, hoodies, and trainers.
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“The anorexic prefigures this culture in rather a poetic fashion by trying to keep it at bay. He refuses lack. He says: I lack nothing, therefore I shall not eat. With the overweight person, it is the opposite: he refuses fullness, repletion. He says, I lack everything, so I will eat anything at all. The anorexic staves off lack by emptiness, the overweight person staves off fullness by excess. Both are homeopathic final solutions, solutions by extermination.”
—Jean Baudrillard (b. 1929)