In Popular Culture
In the season 4 episode, "Lisa's First Word", of the U.S. television show The Simpsons, Krusty Burger is featured in a promotion where the characters get free food if they receive a slip that features an event that was "won" by the United States. The promotion was rigged, as was said in the episode, where every game card was to be in an event that "Communists never lose." However, almost immediately after that is said, word of the boycott is spread and the rigging backfires. Krusty Burger loses so much money on the promotion that Krusty states publicly he will "personally spit in every 50th burger".
The Krusty Burger promotion paralleled a real-life McDonald's scratch-card promotion from the 1984 Olympics that also lost that company money. The promotion was called "If the US Wins, You Win!" and gave away Big Mac hamburger sandwiches for every gold medal, fries for every silver medal, and Coca-Cola beverages for every bronze.
Read more about this topic: 1984 Summer Olympics Boycott
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