In Popular Culture
In the season 4 episode, "Lisa's First Word", of the U.S. television show The Simpsons, Krusty Burger is featured in a promotion where the characters get free food if they receive a slip that features an event that was "won" by the United States. The promotion was rigged, as was said in the episode, where every game card was to be in an event that "Communists never lose." However, almost immediately after that is said, word of the boycott is spread and the rigging backfires. Krusty Burger loses so much money on the promotion that Krusty states publicly he will "personally spit in every 50th burger".
The Krusty Burger promotion paralleled a real-life McDonald's scratch-card promotion from the 1984 Olympics that also lost that company money. The promotion was called "If the US Wins, You Win!" and gave away Big Mac hamburger sandwiches for every gold medal, fries for every silver medal, and Coca-Cola beverages for every bronze.
Read more about this topic: 1984 Summer Olympics Boycott
Famous quotes containing the words popular culture, popular and/or culture:
“Like other secret lovers, many speak mockingly about popular culture to conceal their passion for it.”
—Mason Cooley (b. 1927)
“Lawyers are necessary in a community. Some of you ... take a different view; but as I am a member of that legal profession, or was at one time, and have only lost standing in it to become a politician, I still retain the pride of the profession. And I still insist that it is the law and the lawyer that make popular government under a written constitution and written statutes possible.”
—William Howard Taft (1857–1930)
“The hard truth is that what may be acceptable in elite culture may not be acceptable in mass culture, that tastes which pose only innocent ethical issues as the property of a minority become corrupting when they become more established. Taste is context, and the context has changed.”
—Susan Sontag (b. 1933)