In Popular Culture
McDonald's ran a promotion entitled "When the U.S. Wins, You Win" where customers scratched off a ticket with the name of an Olympic event on it, and if the U.S. won that event then they would be given a free menu item: a Big Mac for a gold medal, an order of french fries for a silver medal, and a Coca-Cola for a bronze medal. The promotion became a near financial disaster due to the Soviet boycott which led to the U.S. winning far more Olympic medals than expected.
This promotion was parodied in the The Simpsons episode "Lisa's First Word", where Krusty Burger runs a similar offer. The promotion was intended to be rigged so that prizes would only be offered in events dominated by the Eastern Bloc, but the Soviet-led boycott causes Krusty to personally lose 44 million dollars. He vehemently promises "to spit in every fiftieth burger," to which Homer retorts "I like those odds!" Chief Wiggum also exclaims that he could kiss Carl Lewis, who won four gold medals at the Games.
On NCIS, Tim McGee has an obsession with jet packs, stemming from having attended the 1984 Olympic ceremony as a child and having Bill Suitor fly over his head in his jet pack. This storyline is based on the real experience of executive producer and writer Jesse Stern.
Read more about this topic: 1984 Summer Olympics
Famous quotes containing the words popular culture, popular and/or culture:
“The lowest form of popular culture—lack of information, misinformation, disinformation, and a contempt for the truth or the reality of most people’s lives—has overrun real journalism. Today, ordinary Americans are being stuffed with garbage.”
—Carl Bernstein (b. 1944)
“Both gossip and joking are intrinsically valuable activities. Both are essentially social activities that strengthen interpersonal bonds—we do not tell jokes and gossip to ourselves. As popular activities that evade social restrictions, they often refer to topics that are inaccessible to serious public discussion. Gossip and joking often appear together: when we gossip we usually tell jokes and when we are joking we often gossip as well.”
—Aaron Ben-Ze’Ev, Israeli philosopher. “The Vindication of Gossip,” Good Gossip, University Press of Kansas (1994)
“The hard truth is that what may be acceptable in elite culture may not be acceptable in mass culture, that tastes which pose only innocent ethical issues as the property of a minority become corrupting when they become more established. Taste is context, and the context has changed.”
—Susan Sontag (b. 1933)