1974 British Commonwealth Games - Economic Aspects

Economic Aspects

Christchurch was (and still is) the smallest city to host the modern televised Commonwealth Games. This was the first games that tried using the "Olympic" look with a standard colour scheme for facilities, passes, flags, stationary, and above all uniforms (which wearers only borrowed, but could buy outright as a memento thus helping keep costs down).

This was also the first time that a city had asked the Games Federation to allow commercial advertising. This was voted down as the Federation feared that advertising by big corporations would remove focus away from the amateur ethos of the Games. As no commercial hoardings were allowed, Christchurch got around this with the use of "sponsorship", one example being General Motors providing a lease fleet of Holden HQ sedans that would be sold off after the games. Air New Zealand allowed large NZ74 symbols to be placed on the fuselage sides of the airline's brand new McDonnell Douglas DC-10s, giving free advertising around the world. This in itself set a trend since with airlines vying to be "official airline" of a particular event.

Although the Games themselves were a success, making a then sizable profit of $500,000, the "sponsorship" was nowhere near enough. The City of Christchurch was left with a financial facilities management debt (QEII Park) of what would be in today's (2008) amount of NZ$100million. This deterred the city from hosting major events until 1990 when the government stepped in with lotteries funding to clear the remaining debt. By then, Auckland's 1990 games were fully commercialised.