The 1970 Oakland Athletics season involved the A's finishing second in the American League West with a record of 89 wins and 73 losses. In 1970, owner Charlie Finley officially changed the team name from the Athletics to the "A's". An "apostrophe-s" was added to the cap and uniform emblem to reflect that fact.
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“To me a book is a message from the gods to mankind; or, if not, should never be published at all.... A message from the gods should be delivered at once. It is damnably blasphemous to talk about the autumn season and so on. How dare the author or publisher demand a price for doing his duty, the highest and most honourable to which a man can be called?”
—Aleister Crowley (18751947)