1948 College Football All-America Team - Competition Among The All-American Selectors

Competition Among The All-American Selectors

Collier's Weekly, which began picking All-American football teams in 1888, had employed Grantland Rice to select its All-American team for 22 years. After Rice wrote a feature story about college football for Look, Collier's replaced Rice in 1948, hiring eight college coaches (paying them $500 each) and billing them as the "Supreme Court of Football." The eight coaches were Frank Leahy (Notre Dame), Matty Bell (Southern Methodist), Tuss McLaughry (Dartmouth), Bernie Bierman (Minnesota), Wally Butts (Georgia), Jeff Cravath (Southern California), Harvey Harman (Rutgers), and Lou Little (Columbia). One of the innovations touted by Collier's for 1948 was the use of news reels provided by Warner Pathe and university athletic departments to study each player. Collier's circulated an initial round of ballots to members of the American Football Coaches Association (AFCA), with their votes narrowing the selections to a group of 55 finalists. The panel of eight then studied the "motion pictures of the players in action" and selected the Collier's All-American team.

Collier's new affiliation with the AFCA ended the Saturday Evening Post's association with the group as its All-American selectors. The competition for All-American selectors led Time to write an article in September 1948 about the "scrimmage" between the magazines: "No college football star hoping to make All-America takes it more seriously than the magazines which pick them. To the magazines All-Americas are a deadly business, an important piece of promotion involving the prestige of the magazines as well as their hired experts."

The Associated Press based its selections on a poll of several hundred staff writers, newspaper sports editors and broadcasters. The AP reported that its voters overwhelming agreed on five of the first-team selections -- Dick Rifenberg of Michigan at end, Buddy Burris of Oklahoma at guard, Charlie Justice of North Carolina at back, Doak Walker at quarterback, and William Fischer of Notre Dame at tackle.