Brand Awareness
By utilizing a toll-free number as its brand, a consumer can instantly recognize the product, be directed to call for a purchase, and buy a product within minutes. It was hoped that consumers would more easily remember the company's phone number, and thus be more likely to become repeat customers. This concept is also evidenced by 1-800-Flowers, as they reportedly purchased their telephone number from a company that was deeply in debt. 1800Contacts.com is also a domain name owned by the company in which a customer may order online. The combined toll-free number and matching domain is called a "Toll-Free Domain" or a "Teledotcom" and is considered one of the most valuable branding properties.
Read more about this topic: 1-800 Contacts
Famous quotes containing the words brand and/or awareness:
“Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.”
—Nadine Gordimer (b. 1923)
“Introspection is self-improvement and therefore introspection is self-centeredness. Awareness is not self-improvement. On the contrary, it is the ending of the self, of the I, with all its peculiar idiosyncrasies, memories, demands, and pursuits. In introspection there is identification and condemnation. In awareness there is no condemnation or identification; therefore, there is no self-improvement. There is a vast difference between the two.”
—Jiddu Krishnamurti (b. 1895)